In today’s fast-paced world of technology and the internet, there are always new trends coming up and brands must keep up with these trends to use them to engage with their customers in a fun way and there are lots of creative ways for businesses to reach and connect with their customers. Podcasts and videos are one of the most popular ways to connect with the masses. Businesses can create engaging podcast videos to share their story with their target audience. A podcast is a great way of storytelling, it allows the brand to present its story and vision with a face that represents them, someone who’s closely related to the brand and represents the brand with their words. Podcasts help brands reach and connect more people with their brand and its vision and one of the great examples of this is Zomato. Zomato’s marketing team did a campaign in which they started doing random influencer meetups to tell people how to pronounce its name correctly they will also share about their brand what it does and their core values in a fun way.

How Podcasts Help a Business Connect Organically with Their Audience

Create a Brand Image– Podcasts allow businesses to showcase their personality, values, and expertise. The conversational nature of podcasts helps humanize the brand, making it more relatable and memorable to the audience. By continuously delivering engaging video content, businesses can build trust

Share Your Brand’s Vision– Podcast offers brands a platform to share their vision, goals and future plans directly with their target audience. The conversational tone of a podcast helps foster trust and connection among the listeners and they feel more connected to the brand and its vision.

Emotional Connect with Customers– Podcasts help the brand representative share their journey through storytelling, and genuine conversations during the podcast help listeners understand the business or brand in a better way. It also helps businesses understand and discuss the customer’s pain points. This emotional connection helps build stronger relationships between the business and customers.

Reach a Wider Audience– A podcast allows a brand with a professional quality video that can be shared on different social media platforms to reach more customers and let them know about their brand and its story. Also, podcasts can be distributed on different platforms like Spotify, Apple Podcasts, and Google Podcasts. These platforms allow businesses to reach people beyond their target market.

Better Social Media Presence– Podcasts provide brands with valuable and good-quality content that they can share on various social media platforms in the form of quotes, short videos, snippets, and episodes. This helps create more engagement and drive new followers to the brand by popularizing the brand story.

Conclusion,

In conclusion, we can say that sharing the back story of how the brand originated, how the founders got the idea, and how it all started can help people get to know the brand and its story in a better way. Podcasts are accessible and people can listen to them anytime when they prefer and also they are very engaging and help build strong emotional connections with the listeners. So, we can say that for a growing business sharing their story through a podcast can be a good idea and help them grow their social media presence and reach more people with their vision. Also, sharing behind-the-scenes stories, interviews with team members, and updates about the company’s progress can make the brand’s vision more tangible and inspiring for its customers. To know about how you can start your podcast journey with Crazi Studio, connect with our creative team at 9311989045 or visit www.crazistudio.com and start sharing your brand story with more people.